Salon du Chocolat is the world's largest event dedicated to chocolate and pastry, held every autumn at Paris Expo Porte de Versailles. Over 500 exhibitors from 60 countries take part across five days of tastings, live demonstrations, workshops, and even a chocolate-themed fashion show, with the event open to the public as well as trade visitors. EventFull designs and builds bespoke exhibition stands for businesses exhibiting at the show.
Unlike most food exhibits, chocolate is genuinely temperature-sensitive, and a stand that looks perfect on day one can start to suffer by day three if heat and humidity haven't been properly managed. Display cases, lighting choices, and even how close products sit to warm equipment or crowds all matter more here than they would for most other food categories. Getting the climate right on your stand protects both the appearance and the quality of what you're selling across a demanding five-day show.
Because Salon du Chocolat is open to the public alongside trade visitors, a significant number of attendees are there to buy chocolate to take home or give as gifts, not just to sample and move on. A stand that works like a proper boutique, easy to browse, clear pricing, attractive packaging on display, tends to convert far better than one built purely around demonstration. If retail sales are part of your plan for the show, it's worth designing with that shopping experience in mind from the start.
Between live demonstrations, workshops, and the event's famous chocolate fashion show, Salon du Chocolat has a genuine sense of theatre running through it. A stand that only displays product can feel flat against that backdrop. Building in some element of visual interest, whether that's a live demonstration area, an interactive tasting experience, or simply confident, characterful branding, helps your stand hold its own in a hall built around indulgence and spectacle.
We've built stands for clients across food, retail, and lifestyle sectors, so we understand how to create a stand that works as both a demonstration space and a shopping experience.
Salon du Chocolat 2026 runs from 28 October to 1 November at Paris Expo Porte de Versailles. If you're exhibiting and want a stand built around your business and your products, get in touch with EventFull. We'll come back to you with a straightforward proposal and no pressure to go ahead.
Start Date:
28/10/2026
End Date:
01/11/2026
Location:
Paris Expo Porte de Versailles
Venue Address:
Event Link:
https://www.salon-du-chocolat.com/enWhen it comes to showcasing at an event, we go above and beyond anyone else. So, sit back, relax, and allow us to guide you through an event experience like no other. If you would like to find out more about our custom event stands, please reach out to our team!
Call: 0333 305 0885
Email: contact@event-full.co.uk